About Us

What We're All About

We have one mission, to empower the next generation of marketers. 

Do one thing everyday that scares you

I believe that the future of marketing lies in the hands of technology. Businesses across industries have had to face increasing challenges and adapt post pandemic.

Marketing budgets are facing cuts, marketing teams are working in scattered environments and the current tech solutions lack the integration and utilisation needs.

Marketers are striving to do more with less, seeking more granular expense management. Opting for the best of breed solutions for a growing number of marketing use cases and priorities.

Current solutions are moving up market and catering less for SMBs. 68% of SMBs face challenges, unable to utilise their tech stacks’ full capabilities, investing in tools and add-ons that ultimately go unused.

Current solutions lack the integration ability into basic third party applications and native platforms that small businesses use.

MarTech shouldn’t only be for big businesses, we’re solving that, as the front of mind solution for small businesses.

Safiya Hassan
Founder & CEO
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We believe that everybody can do great marketing

Our Story

We are a marketing tool for marketing teams on a mission to make marketing technology simple and accessible for small business owners.

Founded by Safiya Hassan in the summer of 2018, she began her career working as a marketing consultant. Safiya noticed drawbacks and inefficiencies in a range of processes, noticing that the current marketing technology solutions hosted a heap of loopholes and operational challenges.

With little resource, experience and connections, Safiya spent the next 4 years growing her network of clients, working with high growth startups, scale-ups, growing her network of mentors, investors and being a part of early stage startup accelerators.

Safiya set out on a mission, becoming infatuated with her customer, attending world-class tech conferences, focus groups, speaking with marketing leaders, CMOs and marketing teams, exploring their pains, finding out exactly what they were looking for in a solution.

As a result, Ready Set Marketing, the All-In-One marketing platform was born.

We’re lowering the barriers to entry, with a cost effective, scalable and intuitive platform that is suited to small business needs.

We create and deliver collaborative and insightful full-stack marketing solutions for small to medium marketing teams, to fit their specific needs and drive results.

Our tool will improve marketing efforts, supercharge customer engagement at every touch-point, across the marketing funnel, transform campaigns and support cross team collaboration.

Marketing budgets are facing cuts, marketing teams are working in scattered environments and the current tech solutions lack the integration and utilisation needs.

Current solutions are moving upmarket, catering to big business. SMBs are unable to utilise the current solutions due to varying cost, utilisation and integration challenges.

Safiya is obsessed with driving customer engagement in a digital first world, creating a product that is affordable and transparent, whilst focussing on ROI and time saving benefits for the end user.

She has the experience and skill set to drive the sales and marketing engine, as well as the domain experience and deep insight on her target audience, customer profile, market and business model.

MarTech shouldn’t only be for big businesses, we’re solving that!

Seamless multichannel integrations

Engage with your customers by seamlessly integrating with your tech stack via our 2 way integrations.

Actionable insights

Connect and transform your data into rich visual dashboards and predictive insights that you can make sense of.

Competitive pricing

Simply pay for what you use and choose a plan that suits you and your business needs.

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Marketing made simple